ISPO SHANGHAI 2026
1 - 3 January 2026 | Shanghai, China
Discover why UK sports, outdoor and lifestyle brands attend ISPO Shanghai. Explore emerging consumer trends, meet retailers and distributors, and access growth opportunities across performance, fitness, outdoor living and sports fashion.
- exhibitors
- 626
- visitors
- 45,448
- exhibition space
- 40,000 m²
Why exhibit at ISPO Shanghai?
Exhibit at one of Asia’s most dynamic multisport and lifestyle trade fairs to reach new buyers, build your presence in the Chinese market and showcase products to retailers and distributors seeking fresh innovation.
Access a fast-growing market
ISPO Shanghai connects you with retailers, distributors and purchasing teams across China and the Asia-Pacific region, offering direct access to a rapidly expanding market for sports, outdoor and lifestyle products.
Reach buyersShowcase across multiple segments
Present your latest products in outdoor, fitness, sports fashion, footwear, equipment and textiles, reaching a wide range of visitors actively searching for next-season collections and new supplier partnerships.
Showcase nowBuild strong industry connections
Meet distributors, retail chains, e-commerce platforms and brand partners, helping you secure new business relationships and strengthen your position in China’s competitive sports and lifestyle market.
Meet partnersWhy visit ISPO Shanghai?
Explore one of Asia’s most dynamic multisport and lifestyle trade fairs, discover emerging consumer trends, compare products across outdoor, fitness and fashion, and connect with leading suppliers shaping China’s fast-growing market.
Discover multisport trends
ISPO Shanghai brings together outdoor, fitness, fashion and sports-lifestyle sectors in one place, giving you a clear view of product innovation, new materials and evolving consumer preferences across the Chinese market.
Explore trendsMeet high-quality suppliers
From established global brands to rising Asian manufacturers, the show offers direct access to suppliers across performance, athleisure, footwear, equipment and textiles, helping you source competitively and build new partnerships.
Meet suppliersUnderstand consumer shifts
The event highlights fast-changing lifestyle and sports behaviours in China, offering insights into health, fitness, outdoor living and fashion demand—valuable for shaping product strategy and market entry plans.
Gain insight
Contact the team
We are your dedicated UK base Messe München support team, ready to assit UK companies with questions, sales and support.