ISPO BEIJING 2026
1 - 3 January 2026 | Beijing, China
A leading international trade fair for general industry, connecting professionals and showcasing the latest innovations.
- exhibitors
- 361
- visitors
- 25,823
- exhibition space
- 30,000 m²
Why exhibit at ISPO Beijing?
Exhibit at Asia’s leading sports and outdoor trade fair to reach fast-growing consumer markets, connect with motivated distributors and retailers, and showcase your products to buyers seeking the latest performance and lifestyle innovations.
Access booming Asian markets
ISPO Beijing attracts retailers, distributors and decision-makers from across China and the wider Asia-Pacific region, giving your brand direct access to one of the world’s most dynamic sports and outdoor markets.
Reach buyersShowcase products & innovation
Present your outdoor, winter sports, fitness or lifestyle collections in a dedicated environment where visitors actively compare new technologies, materials and designs to source next-season products.
Showcase nowBuild strong industry partnerships
The event connects you with distributors, retail chains, purchasing teams and media, helping you establish long-term partnerships and strengthen your presence in a highly competitive and expanding market.
Meet partnersWhy visit ISPO Beijing?
Discover the leading sports and outdoor trade fair in Asia — explore cutting-edge gear, emerging trends and market insights while building international connections in a booming sports market.
Discover global sports innovations
ISPO Beijing gathers brands across outdoor, winter sports, fitness, lifestyle and textile-tech — giving you access to the latest products, materials and vision shaping the future of the sports industry.
Browse innovationsTap into Asia-Pacific demand
With hundreds of exhibitors and large visitor numbers, the fair connects you to a vast Asian-Pacific market — a major opportunity to reach new buyers, distributors and partners.
Find partnersShape strategy with market insight
The event offers trend showcases, industry data and firsthand exposure to evolving consumer tastes — ideal if you want to understand emerging demands in sports, outdoor and lifestyle sectors.
Gain insight
Contact the team
We are your dedicated UK base Messe München support team, ready to assit UK companies with questions, sales and support.